
A story of craftsmanship, passion and quality that continues to captivate the world.
Our mission is to celebrate Italy's artistic heritage by transforming exceptional intuition into design materials that are both beautiful and functional. Porcelain stoneware collections created to give rooms the look of timeless elegance.


We search for new codes and languages typical of the Italian style in a special synergy between technicians, designers and craftsmen.



We produce porcelain stoneware tiles that offer maximum performance in terms of aesthetics and functionality.



We map every design requirement with a wide range of effects, textures, colours and sizes, to suit any environment or context.



Entering the Russian market - establishment of the Keramogranitniy zavod in Stupino. Now Gruppo Concorde includes 11 factories around the world.

The birth of the Coliseum brand

Complete rebranding of the company, including the transformation of its positioning and visual identity. A new logo, a change in the target audience, and brand values.

Restyling: a radical update of the brand's visual identity. More stylish and modern, aimed at design solutions. Introduction of new sizes 60x60 and 60x120 cm.
Coliseum porcelain tiles are glazed ceramic tiles consisting of a base color tile with a pre-firing layer of glaze - an ultra-durable glass layer. The glaze creates a specific graphic effect resembling stone, wood, concrete, etc. After firing, the tile acquires a deep color and an incredibly aesthetic appearance, while retaining all the main technical characteristics of porcelain tiles. The color palette of the glaze is unlimited, providing a variety of design solutions.

Porcelain tile is a special type of ceramic obtained by pressing a specially developed mixture of natural components under high pressure (>450 kg/cm2): kaolin clays, quartz sands, and feldspars. After pressing, the mixture is fired at high temperatures (1200-1400°C). As a result, porcelain tile acquires its unique technical characteristics and properties

One of the main advantages of porcelain tiles is their technical and performance characteristics.
- Strength, wear resistance, and durability
- Resistance to abrasive and chemical exposure
- Frost resistance
- Low water absorption rate (<0.5%)
- Stain resistance
- Easy to clean and requires no special maintenance

Coliseum porcelain tile goes beyond being a mere cladding material - it embodies cutting-edge technologies that enable the utmost realism in recreating natural textures. Its exceptional design faithfully captures natural nuances, making it easy to mistake the tile for genuine natural material.

From bathroom to living room, from kitchen to bedroom – Coliseum collections offer a perfect blend of style, reliability, and durability. Practical and easy-to-maintain surfaces will be a wonderful solution for your home. Coliseum ceramic granite is also well-suited for commercial spaces like shops, bars, and cafes, adding a refined look and providing reliable coverage for both floors and walls.

The restyling of Coliseum, which we began in 2023, aims to ensure that the creative potential of our collections is reflected through the brand’s visual identity. The new communication concept for Coliseum offers a fresher and more modern perspective even on the most classic and traditional materials. The restyling has helped the brand stand out in the ceramics market and emphasized its uniqueness. Each new Coliseum collection reflects a commitment to style and innovation while remaining true to Italian roots.
